Plastic Reboot

Project Overview

Plastic pollution has a profound environmental impact, including on Morocco's Blue Economy, incurring annual losses of $26 million. There is a need for industry to enhance its competitive edge by securing access to high-quality alternatives to new plastic imports.

The aim of the project is to hasten the shift toward a circular economy for plastics within Morocco's Food and Beverage (F&B) industry, by advancing circular practices and supporting Morocco’s National Strategy to Sustainable Development.

Project Components

• Enhanced management of plastics and items containing persistent organic pollutants (POPs);

• Raised standards regarding harmful chemicals in disposable plastic items;

• Strengthened frameworks, policies, and guidelines to foster a circular economy for plastics;

• Expanded opportunities for the replacement or reuse of disposable plastic items;

• Improved ability of the private sector to enact policies and strategies for circular solutions;

• Increased sharing of experiences and replication of successful practices;

• Heightened awareness of the project's achievements within the global plastics initiatives.

Global Environmental Benefits

• Reduction in plastic pollution lessening the anthropogenic impact on the marine environment and biodiversity (anticipate avoiding 121,000 tons over the project lifetime);

• Replacement of plastic materials with more sustainable alternatives reducing Greenhouse Gas emissions (anticipated at avoiding 182,000 tons over 10 years);

• Reduced pollution from harmful additives in plastic food and beverage products;

• Support for job creation.