Cookie Policy

Like most sites, we use cookies to give you the best online experience. By continuing to the site, you agree WWF may store cookies on your device in accordance with WWF's Privacy Policy. By visiting this site, you agree to WWF’s site terms and privacy policy.

Plastic Reboot shares lessons learned from private sector integration at the first GEF IP Forum - Plastic Reboot

Ahmed Nayim Yussuf/UNEP
Global / Private Sector

Plastic Reboot shares lessons learned from private sector integration at the first GEF IP Forum

Event 04-15-2026
Location Nairobi, Kenya

In April 2026, Plastic Reboot proudly joined the first Global Forum for the GEF Integrated Program in Nairobi, Kenya to learn from and share knowledge with other Integrated Programs.

While on site at the forum, Plastic Reboot co-led a knowledge café focused on how Integrated Programs can operationalize private sector engagement to deliver tangible, durable environmental outcomes.

The session emphasized practical design principles, governance arrangements, and implementation approaches that align sustainability objectives with market incentives and can be scaled across commodity landscapes.

Annelise Adrian (World Wildlife Fund) provided an overview of how Plastic Reboot has structured private sector engagement within the program from the very start.
Essa Bataineh (UN Environment Programme) lead a breakout discussion to learn how other Integrated Programs have approached private sector engagement.

Matthew Reddy, Senior Private Sector Specialist of the GEF Secretariat, kicked off the session with an overview of private sector engagement in IPs – emphasizing the importance of collaboration and the power of building on established platforms.

The Plastic Reboot Global Project team then shared early lessons learned from structuring and governing private sector engagement from the onset of program design. For example, the team shared that when engaging with the private sector, momentum truly matters; early co-creation with companies can thus help accelerate participation, adoption and sustainability.

The session ultimately concluded with the following advice:

Private sector engagement should not be looked at as an ‘add-on’ but rather should be integrated into the heart of the program design for best success.

Attendees at the first Global Forum for the GEF Integrated Programs | Photo credit: Ahmed Nayim Yussuf/UNEP